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"All media are extension of some human faculty - psychic or physical” - Marshall McLuhan
My relationship with technology began out a curiosity to better understand the influence of traditional forms of media (television, film, newspapers and magazines); to emerging platforms such as new media, electronic and now digital products; How they work to connect us faster, entertain us in the process, and even influence and/or change our perceptions of others; how we communicate. From the Fax (yes, I was around then), to the PC, and now Smart Phones, I remain intrigued. Many of my day-to-day tasks and personal communication are facilitated through the use of my iPhone, the Internet and increasingly, Social Media. I do not realistically see myself functioning in today’s world without these tools. We have moved from printing today’s headline on tomorrow’s papers, to instantaneously blogging, tweeting and receiving history-making news and information 24-7 from all across the globe.
With social networking, Internet video and online collaboration, future presidential administrations will need to become even more adept in public engagement from the digital perspective. The idea of the Pluralistic Model may prove to be effective in political strategy. Many of these forms of communication may be considered art simply due to the use of collaborative ideas, in the same way that an advertising team brainstorms to create visual and print commercials.
I welcome your thoughts and comments on the subject.
McLuhan, Marshall. Fiore Quentin. The Medium is the Massage: An Inventory of Effects. Bantam Books, Inc. New York. 1967. P. 26. Print.